Uttarakhand's scenic beauty makes it a sought-after wedding destination. Triyuginarayan Temple, the sacred wedding site of God Shiva and Goddess Parvati, is gaining global popularity, hosting over 100 weddings monthly during the peak season, attracting couples from around the world with its spiritual ambience and breathtaking views. Prime Minister Narendra Modi promotes Uttarakhand as a destination wedding hub, with Triyuginarayan Temple witnessing a boost in weddings. This has created employment opportunities for locals, including hoteliers, priests, wedding planners, musicians, and others. Celebrities like Aarti Singh, Chitra Shukla, Kavita Kaushik, Nikita Sharma, Hansraj Raghuvanshi, Adarsh Suyal, Saurabh Maithani, among others, have chosen Triyuginarayan Temple for their weddings or vow renewals, making it a popular destination for A-listers. Temple priest Sachchidanand Panchpuri stated that weddings at Triyuginarayan Temple follow Vedic traditions, requiring prior registration and parental presence. As part of rituals, couples take seven rounds around a sacred Akhand Jyoti. Apart from weddings, pre-wedding events are also held at nearby hotels and resorts, with local priests conducting ceremonies, offering their services at fixed Dakshina rates. Triyuginarayan Temple, dedicated to Lord Vishnu, is believed to be the wedding site of Lord Shiva and Goddess Parvati, where Lord Vishnu acted as Parvati's brother. A sacred, eternal fire burns in the courtyard, around which Shiva and Parvati are believed to have taken their vows. The temple's structure is similar to that of the Kedarnath Temple.